For NKC, the founder of Jaipur Rugs Co., material wealth has never been the true definition of success. His goal was and is to empower the underserved.

His business story began in the small town of Churu, Rajasthan, where he spent many hours observing local rug-making artisans. In addition to appreciating this ancient craft, NKC also noticed that the workers were not paid well and were often mistreated.

In order to change this system, NKC set up a small carpet making operation with only two looms and nine local artisans. He showed how determination and willpower – when coupled with knowledge, clear vision and proper planning – enables one to be an effective leader while at the same time, remain humble.

What began in 1978 on a very small-scale level has bloomed into a network of more than 40,000 artisans across six states. Today, Jaipur Rugs is India’s leading manufacturer and exporter of hand-knotted rugs, with carpets reaching more than 40 countries across the world.

NKC’s passion for rural artisans is rooted in his vision to empower underprivileged people. He does this by identifying, developing and enhancing the artisans’ skills so that they can lead sustainable and respectful lives.

Out of this philosophy, Jaipur Rugs Foundation (JRF) was born. The foundation works to enhance rural carpet weavers’ artisanal skills and design sense, which further empowers them to become entrepreneurs in their own right.

With an emphasis on empowering women, JRF continuously works to provide education, healthcare and further training so that local artisans can rise above their current status of wage earners to become business owners. The goal is to give artisans tools so that they can earn more, lead financially empowered lives and free themselves from the shackles of poverty.