NKC believes in the “Extended Family Concept” in which artisans are not looked upon as mere laborers but rather as family members. Every artisan associated with him is considered a family member and hence given an equal importance like any other member of family. This strengthens the bond between his thoughts and the reality enabling him to have a closer and more deliberate relation. This also provides a sense of dignity to the artisans, which increases their confidence and therefore, their productivity, which in turns brings prosperity to their homes and of course in our family. Blessed with three daughters and two sons, NKC indoctrinated the same virtues in his children.
Smt. Sulochana Chaudhary: Overseas day-to-day activities of Jaipur Rugs Company Pvt. Ltd